Throughout my academic career, I have created print advertisements for a yogurt brand that I created. The brand I designed is EcoGo Cups. These healthy yogurt cups are eco-friendly and made with biodegradable cups and spoons. The main goal of this brand is to help our environment. I chose to create an environmentally friendly product because of my research. I chose Millennials as my target audience and found that they have many concerns about climate change and our environment, which guided my strategic approach